About Us

Big Dog Motorcycles of Bell County represents a dream come true for new owners George Lee and Willy Sullivan.

Willy and George combine over 50 years of automotive experience and expertise. Willy was the operator of the largest Toyota dealership in three southern states based in Plano Texas. George operated Porsche and Volvo in San Antonio. As members of the same dealership group, they watched each other's successes for 14 years. Not only did they come to know each other personally but they gained a healthy respect for each others business acumen. Their dedication to excellence is evident in their customer satisfaction ratings. “Customers first and foremost will be the driving force behind our business” says Willy. “We are fortunate to represent a brand with an almost cult-like following” says George. “These customers are amongst the most loyal customers of any brand world wide. If you take care of them they will continue to beat a path to your door year after year.” In addition George and Willy recognize the tremendous value in building a great team of employees. “The employees are the face of our business,” says Willy. “We will embrace our employees in the same fashion we do our customers. When you have a real genuine care and concern for both, the benefits to all grow exponentially.”

“We look forward to embracing America’s finest; our military,” says Willy. “Although we have many customers from all walks of life at our Fort Hood location, we know that the majority of the areas population is military or related. George and I have talked a lot and we both are committed to delivering to our military customers an experience that will let them know that we sincerely value their service to our country. I don’t believe anyone will see Patriotism running any deeper than it will at Big Dog Motorcycles of Bell County.”

The work ahead is important work. We trust that our dedication to customers, our employees, and our new communities will reward everyone. We also recognize that we have an extraordinary opportunity and intend to deliver. As far as we are concerned there are no other options. We thank you for being our customers, friends, and neighbors. Our doors are open and we welcome you all.

Sincerely Willy and G

Big Dog Motorcycles of Bell County
875 W. Central Texas Expressway Harker Heights TX 76548
Phone: 254-680-4747 Fax: 854-680-4764

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